420 Missouri Organizations | Americans for the Arts collected Missouri data for Arts & Economic Prosperity III from 420 nonprofit arts and culture organizations. Each provided detailed budget information about more than 40 expenditure categories for fiscal year 2008 (e.g., labor, payments to local and non-local artists, operations, materials, facilities, and asset acquisition) as well as total attendance figures.
3,119 Audience Members | To measure the impact of audiences in Missouri, researchers collected data from 3,119 event attendees during 2008-09. The methodology was an audience-intercept survey, in which patrons complete a written survey about their event-related spending while attending the event. Standard statistical methods were then applied to the total attendance data reported by organizations for FY2008, yielding an estimate of arts-related spending by total attendees. The respondents were also asked to provide the ZIP code of their primary residence so researchers could distinguish between Missouri residents and non-residents.
For more details on the methodology and definitions of terms for Americans for the Arts’ economic studies, see the most recent Missouri data in Arts & Economic Prosperity 5.